The federal government has agreed to draw up new policy measures aimed at reviving Pakistan’s film and cinema industry, following the first meeting of the Prime Minister’s Committee for the Revival of Film and Cinema chaired by Climate Change Minister Musadik Malik on Friday.

The meeting, held in Islamabad, brought together Culture Minister Aurangzeb Khichi, and Special Assistant to Prime Minister Huzaifa Rehman, along with senior officials from the ministries of information, and education.

The participants reviewed the existing regulatory and institutional frameworks governing the film sector, and agreed to enhance coordination among ministries to create a more enabling environment for production, distribution and exhibition.

Dr Malik said the government’s priority was to revitalise cinema as a platform for national storytelling and creative growth. “Reviving cinema is about more than entertainment – it’s about reclaiming our narrative, supporting our creative economy and showcasing Pakistan’s identity to the world,” he said.

He emphasised the need to align film policies with global trends, particularly the rise of digital platforms and local content creation. The move marks the first coordinated government effort in years to reform Pakistan’s film sector, which has suffered from weak infrastructure, outdated regulations and limited access to financing.

Officials said the committee would reconvene to finalise policy recommendations and develop incentives for filmmakers, cinema owners and digital content creators across the country.